Whatever He Wants Nearby.ca

Oh God, I hate those ads. Good on you for posting about it.

Reason to go Childless #2891. Nice to see someone's spreading the gospel.

god, he looks too old to be acting that way. scary!

The ad is just one of the most recent ones (and one of the most honest) based on the theme of children being the boss of parents and parents just giving in to the whims of children. There have already been a number of ads on this theme:

* Disney Cruise Lines: Parents are relaxing in deck chairs on a ship, and their children run up to them, drag them up and to some noisy, frantic, child-centred event instead.

* Car commercial: A crash-tester, apparently under the direction of some children, is crash-testing cars to demonstrate their safety (to the crash-test dummies inside). The children demand more crashes; the tester tells them that the most recent crash was the last car available. The kids demand that the tester use his own car.

* Cereal commercial: A child recites the ingredient list off a cereal box, plus the tagline of the cereal "helping growing bodies" (or something along those lines). Then she refuses to share with her father, because "you're not the one who's growing". The father just smiles indulgently.

* McDonalds: After buying a takeaway meal, a mother waits helplessly, unable to leave, because her child refuses to stop playing in the restaurant's indoor playground. (The punchline of the commercial is "Fast Food?")

Of course, such ads wouldn't be produced if they didn't appeal to some large enough segment of the population. That segment apparently is incompetent parents who let themselves be bossed around by their undisciplined, out-of-control, bossy kids, and who are quite willing to be the submissive in their parent-child relationship.

Watch out for ads with this theme (to varying degrees), and you'll start seeing them all the time.

Good god, all i can say is that i'm so so happy that there's no television in my apt.

It is sooooo hard to be a good parent. It takes a lot of time, effort and hard work. It is not like you an teach them then they are taught, it's a constant battle. These adds should be a reminder to parents what could happen if they don't keep on top of things.

I also abhor this ad, but I tend to look at it in the context of modern consumer culture. Adults are like this. Like the Botox ad, its all about me, myself, and I. We are a selfish society, and we are told we are worth it, and that we are individuals, and that we have the power to shop.

That this screaming kid is an ad is a sign of the times where tantrum-throwing kids are the norm, the result of taking the "easiest way out" by parents. At the same time, the ad might be a bit ironic, with this larger-than-life kid that is so despicable to see might also serve as a warning - *that* is how annoying your kid is.