Posted by Julia in City

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While doing some late-night Saturday reading, I was slightly disturbed by what I read about in the premier issue of a Vancouver sustainability magazine - whose name I will keep under wraps - and also in "UniverCity News" regarding what's going to be happening to the SFU UniverCity community, at which I will soon be studying.

It seems to me that lately the awareness that the climate change issue has brought upon has become a trend that started with the highly-acclaimed "An Inconvenient Truth". We've now got Sarah Silverman producing a sequel that disturbingly mocks the entire documentary - "A Convenient Truth". As much as I consider climate change a serious issue - just look at our messed up weather! - and I respect all that our city is doing to keep Vancouver sustainable, I think it's ridiculous that Vancouver magazines are putting titles such as "save the planet - buy a t-shirt!" on their covers. By doing that, it makes it clear that consumerism has become the money-making trend of our culture, rather than decreasing global warming

I've done some research and Vancouver has some valid and simple points to which every citizen can commit and help decrease energy consumption. I agree on the simple fact that we need to decrease our lifestyle spoils when it comes to how much we consume. Then again, as I read some of the content in these sustainable magazines it appalls me to see how local Vancouver designers are banning cotton because of the pesticides

I fully support sustainable clothes that are made from organic material, but am I going to buy it if it costs 50 bucks a t-shirt? Or if the clothes look like they're going to fall apart because they're "hand made and unique"? Or if it looks paper thin and like something that grew out of a tree? No I am not, Id rather stick with my stable cotton/spandex button up shirts that I buy on sale for 20 dollars.

I remember when I went to the Epic Sustainability event - the ideas were good but organic shoes that cost almost 300 dollars??? Hmm, I'd rather buy my shoes at Old Navy since I need to save my money for education and a roof over my head. For those who can afford it, sure go ahead - green your closet out! But for the general population, especially young students who do care about fashion but also want to use their money wisely, the sort of quality and prices that are being introduced in new sustainable design companies just doesn't mix.

If I am going to buy something for 200 bucks or more - maybe it'd be hoodie made from who knows what kind of recyclable material, organic shoes or anything of that sort - I'd like it to last me for 5 years or more! Over my dead body will I stop buying cotton, because really, buying a 300 dollar organically made fiber sweater (that might fall apart soon at the price of global warming) is just as ridiculous as buying a similar designer Bottega Veneta 300 dollar silk scarf.

Another lifestyle alteration that seems to tease the minds of innocent Ikea - furniture buying persons is overpriced furniture made from locally reclaimed wood at the price of 12 000 dollars for a coffee table. Again, new designs are motivating people to spend their hard earned money on organic/hand-made/local designs and technology that are really not worth the price. Companies using the excuse of climate change to mark up prices on items.

The situation at UniverCity is profitable and good for Vancouver's image but also has some grey areas. According to the Univercity newspaper, almost 3 years ago they built the first 2 apartment condos on the SFU Mountain by the name of Harmony and One University Crescent. Now the community which used to consist of SFU and its student residences has expanded to a city where the trees are being cut down in order to build more apartment condos - apparently making the community sustainable - and supermarkets that will charge top notch prices for their produce because not only is it more expensive to pump water up the mountain but also more energy will be used to support these sustainable apartments and town home condos with their supermarkets, malls and stores. Ridiculous! I recently heard a complaint from one of SFU's students and from a resident at one of the buildings in the UniverCity community that:

1. Students are paying a huge tuition for education and maintenance yet SFU's facilities are not being fixed and maintained according to what the students are paying *No results for big bucks* - to the point where the couches are still ripped up in the AQ .
2. The UniverCity resident was complaining that they're paying tons of money for maintenance yet no one sees any results to the money that is being poured into keeping the community running efficiently.

So let me ask you this, is consumerism the way to go in order to decrease the progression of climate change? In a way it is. We can help by buying bikes and using our cars only on the weekend like my parents do. We can buy more energy efficient technology that might be more expensive but worth it. Turning off any equipment we don't use in order to conserve energy is a given. We can buy cars that use up less gas. But do we really need to buy organic coffee tables for 12 grand - or maybe let's just save that for Emily Carr design exhibitions??

Some reasonable non-consumer ways to save energy are available at Vancouver Climate Change Action Plans. Vancouver has gone far and has earned a lot of respect thanks to the people who have come up with reasonable ways to deal with the issue in a non gold-digger consumer style.

When it comes to climate change continuing being a trend amongst consumerists, let's leave it to the hipsters to start buying and wearing American Apparel t-shirts made from non-cotton t-shirts (secretly polyester). But how environmentally friendly would that be?

I guess we shall see what happens next when it comes to climate change and how exploited it sometimes gets!


Comments

Your clothes from Tommy Hilfiger, etc are cheap because they rely on sweatshop labour, artificial material and globally harmful processing. It's an artificial price that will not help anything in the long run, because by buying things from huge corporations at a fraction of what they should cost is not good for the environment, sustainability, living wages or longevity. Economically sustainable clothes and shoes will get cheaper and better made in time. As demand rises, processes will become more cost-effective and affordable and then everyone will win.

Posted by: degan at June 17, 2007 10:03 PM

sure big brands are corrupt, but at the end of the day a simple white cotton/spandex button up shirt for a ood affordbale price is better then some sustainbale frail shirt made from recyclable material that costs way MORE then it shold because IT IS Sustainbale and thus its better then anything else sold at The Gap, winners, or any other store. or take leather perhaps, how hard is it to find good leather nowadays that will last 10 years, with superb stitching? the other day my mother found a 100 dollar Ralph Lauren bag that can last you all your life if you wish to wear it that long. would u spend triple that amount on something sustainble that can fall apart soon, or buy ONE item and wear it for a long time. that way you'll spend less money and you would be consuming less.


i guess its a question of how responsibly people are when it comes to buying things of good quality from any sort of manufacturers.

pinning Tommy Hilfiger or any other brand for that matter as a brand that uses sweatshop labour and artificial products is an easy way out. you also have to consider what is an affordable lifestyle and how much can people really afford!

Posted by: Julia at June 17, 2007 10:18 PM

"As demand rises, processes will become more cost-effective and affordable and then everyone will win."

The demand is there, and so is the cost-effective way of addressing it. China. And judging by the dog food/toothpaste stuff a billion + don't give a rat's ass about what's good for us or the environment. As far as I'm concerned 'organic clothes' are just making hippies feel good about themslves. They're good at fooling themselves, that's for sure.

Posted by: threads at June 17, 2007 10:21 PM

HaHa! That Sarah Silverman video was rad! Thanks for the link!

Her point is, lighten up!!

Posted by: ally-g at June 17, 2007 10:22 PM

You raise good points regarding the developments at SFU, but your post reads like a 13-year-old's LiveJournal. Words in all-caps and using asterisks just makes you look silly!

Posted by: Anonymous at June 18, 2007 03:00 PM

Agreed - this post needed another edit (or two) before publishing. Good information, but difficult to read, due to the choppy, awkward wording and sentence structure.

Posted by: Anonymous at June 18, 2007 03:29 PM

that sarah silverman clip was horribly un-funny. if you're going to make fun of climate change, at least come up with some intelligent satire.

Posted by: ianmack at June 18, 2007 04:18 PM

sorry - post went too early. anyway, i enjoyed the writeup. i've thought the same thing about consumerism = solution that's being pushed. anyway, that sarah silverman clip was horribly un-funny. if she's going to make fun of climate change, she should at least come up with some intelligent satire.

Posted by: ianmack at June 18, 2007 04:20 PM

Just because something is handmade or sustainably made does not make it frail and fall-apart-y automatically. That's a dedicated consumerist mentality that puts brands on pedestals and mocks smaller, and yes, sometimes more expensive, products. A GAP label does not make for a stamp of quality - just look at the American Apparel post a few days back - lots of talk about how junky their shirts are, and those are basically glorified GAP or whatever, albeit with some kind of moral scruple (we were told....)

Posted by: dave at June 18, 2007 06:11 PM


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