Business and Pleasure for BC Fashion Week

The time has come for Vancouver to once again participate in the globally recognized and celebrated Fashion Week. For 5 days, March 31st - April 4th, 2008, Vancouver will host an array fashion shows highlighting the many talents of international designers, stylists, choreographers and other industry pros. With this year's focus set on Business of Fashion, BCFW organizers hope to establish international relationships that will put Vancouver high on the list of global fashionistas.

Mixing business with pleasure is what the designers of this year's BC Fashion Week are striving to achieve. Unlike many of the unpractical couture fashion shows you see in magazines that have skirts billowing over the runway and shirts that leave nothing to the imagination, the goal of the designers visiting our city next week is to market a product that can be used everyday. For this reason, BCFW will display two levels of fashion: Ready-To-Wear and Diffusion (that is being described as somewhere in between everyday wear and couture).

As the Canadian fashion elites and international media of all kind begin to pour into our city, the BCFW committee is dedicated to proving that Vancouver has what it takes to become a major mecca for trends. In light of this, locations in and around the Vancouver area will begin rolling out their merlot carpets and polishing up their velvet ropes this week. By setting the standards of expectation high, the BCFW organizers hope the trends seen next week will be on the shelves of Vancouver's top shops come Fall.

I, for one, am curious to see what trends will come out shining and what designs will be cropped out of Fall issues of national fashion magazines. Although an official schedule has yet to be publicly posted of who's showcasing their goods and where, this blogger has already gained entrance to a couple shows that are promised to be edgy and modern (not to mention earth friendly). Stay tuned for photos and reviews of the hottest up and coming designers.

BC Fashion Week (Fall 2008) is being held from March 31st to April 1st, 2008 at various venues around Vancouver.

Photo taken from the Spring 2008 BC Fashion Week by Adam Hendrik.