It's Almost Here: H&M Opens its Doors at Pacific Centre this Thursday

When H&M first came to BC, it was kind of assumed that it would open in some sort of central location - Downtown, Metrotown, South Granville... So when it was announced that the first store would open in Coquitlam Centre, the overall reaction was one of surprise. Most urban Vancouverites can barely describe where Coquitlam is, much less travel there to go shopping. The fact that a two-story flagship store is about to open in Pacific Centre is either a dream or a nightmare, depending on how you look at it. Many girls and boys are excited to have the store be so close - H&M is great for affordable, trendy clothes and accessories. Others are already complaining that this is going to breed uniformity in a city where fashion is hardly bursting with excitement.

Personally, I'm happy to have H&M be so close and accessible. I'm a student with limited funds, so I'm always price-conscious when I shop. The wonderful thing about H&M is that you can buy seasonal pieces to dress up your wardrobe staples, and you can do so without too much guilt. I'm also super-curious to see how they've redone the space formerly occupied by Holt Renfrew, which has now become a behemoth of outrageous prices and luxury on the other side of the mall. H&M is good with keeping a constant buzz around its brand, especially because of its collaborations with international designers and celebrities. Currently, they are featuring a collection with Finnish design house Marimekko, and although it's not my personal favorite, it will definitely be recognizable. For the next collaboration, that they are working with Rei Kawakubo, founder and head designer for Comme des Garçons. Now that is something to be excited for.

There will surely be havoc when H&M opens its doors on Thursday at 12:00. If you're brave enough to face the crowds and be one of the first 250 customers in line, you'll receive a gift card randomly preloaded with up to $200. Plus, there will be gifts with purchase throughout the day.

Another bit of awesomeness? The Misshapes are playing at the opening party the night before.

Image courtesy of H&M website.